Fuel'd is a concept package design for a new grab-and-go breakfast food.
The target audience is athletic college students who are looking for a healthy, inexpensive alternative to highly processed foods (such as energy bars).
The no-frills textured brown bag with fold-down top is meant to convey a natural and wholesome product that isn't expensive. Photos of fruit and nuts are meant to emphasize that idea as well.
Tools used: Illustrator, Photoshop, X-ACTO blade, adhesives (for the physical prototype)
